Working with Virgin Games was a fun experience! Initially I was only tasked to revitalise the under-performing creative for the ‘Tell a Friend’ section of the website, and as a result of that performing well, some similar print creative. Utilising an already existing brand and enhancing it with new assets was a challenge, given how strong the brand is – but in the examples you see here – a print ad, and a series of ‘Tell a Friend’ promotional creative – I feel the goal was reached.