Launched in 2001, Jackpotjoy hosts a not only a brilliant selection of games, but some of the best bespoke games online also.
Working as the lead designer to develop the Jackpotjoy brand means I’ve been able to work with a variety of departments to create a multitude of fun projects, in different mediums, on an extremely wide variety of platforms, for different campaigns.
I’m proud to say that with these campaigns, Jackpotjoy won the EGR Marketing and Innovation Award in both 2015, 2018, and 2019 for Best Bingo Marketing Campaign and Brand of the Year in 2019.
Here you will find examples of the re-brand of the Jackpotjoy VIP scheme to PLUS, campaigns, masterbrand work, and other projects that have spanned both online and offline. Most Recent work includes a refresh of the Jackpotjoy look and feel to include our chat hosts, to champion the human element of Jackpotjoy and enhance the sense of community.